Copy This Idea: Book Marketing Campaign

Book Design

Print Design

HTML

CSS

Web Design

WordPress

Packaging

UI/UX Design

Brand Identity

SEO

Project Overview

Award winning entrepreneur Andrew Reynolds, a legend in the online marketing world as being one of the most successful UK online marketers. Andrew's journey to becoming the successful entrepreneur was being turned into a book for those who could learn and 'Copy The Idea'. He approached me for the creation of the book design and the marketing to promote it. The goal was to get the book to a number one in the WH Smith Charts.

My Contributions

While working on the Copy This Idea campaign, I created the book including cover, inner graphics and pages. Promotional material for the book included websites, posters, web banners, newletters, magazine and newspaper adverts.

The Copy This Idea campaign was a success and the book acheived a NUMBER ONE for WH Smiths Non-Fiction and Business Books Chart.

The Design Process

Laying The Content

It commences with an in-depth analysis of the book's content and target audience, understanding the aspiring entrepreneurs' ambitions and challenges. Armed with this knowledge, we embark on a journey of ideation, crafting visually compelling concepts that encapsulate the spirit of entrepreneurship. The use of bold typography and color palette further reinforces the book's message of confidence and determination.

Each concept is carefully evaluated for its ability to communicate the book's key teachings and ignite curiosity in potential readers. Through a process of iteration and refinement, the chosen design encapsulates the essence of entrepreneurship and becomes a powerful visual gateway to the transformative world of business possibilities.