Virtual Bootcamp: Event Marketing Campaign

Event Design

HTML

CSS

Web Design

Print Design

UI/UX Design

Brand Identity

Project Overview

Held at The Brighton Centre, The Money Hack Bootcamp event provides attendees with an opportunity to learn a new system for starting and running a profitable business. Speakers from all over the world come for the three day weekend event and talk about how they make money in their businesses, so that audience members can copy some of their ideas themselves.

A different concept of this event is created each year. The challenge for myself comes with ensuring the event promotion appears fresh and not a repeat of what has been done before.

My Contributions

Throughout the campaign for the virtual bootcamp, my contributions were instrumental in generating a buzz and attracting participants. I designed captivating websites that facilitated seamless event registration and provided essential information. My creative graphic design elements, such as presentations, logos, emails and tickets, effectively communicated the bootcamp's value and increased audience interest. Post-event, I continued to support the campaign with membership websites which included event recordings and training, ensuring a lasting impact and encouraging future participation in subsequent bootcamps.

The Design Process

Laying The Content

I commenced with a thorough understanding of the target audience, their preferences, and expectations, as well as the key details of the event. Through collaborative brainstorming, I generated innovative ideas to visually represent the campaign's theme and showcase the prominent speakers. Wireframes are then sketched out, outlining the layout, navigation, and interaction elements of the campaign's sales page and event recording membership websites. The wireframes aim to create a seamless user journey that ensures information is clear. Iterative feedback refines the wireframes to achieve a coherent and compelling design. By combining intuitive navigation, eye-catching visuals, and clear calls-to-action, the final design delivers a user-friendly experience that captivates potential attendees and maximizes the campaign's impact in promoting the event.